Lead The Way With Internal Signage

The versatility of internal signage means there are plenty of options and considerations to make before adding them to your business space. From a smart, custom bespoke recreation of your company logo to more functional wayfinding signs, Alpen Signs can help with the entire process, from the initial concept design to the final installation.

If you are particularly business-to-business focused as a company, you must take every advantage you can to make your space more memorable than your competitors. With this in mind, a premium, acrylic recreation of your company logo is a fantastic way to solidify your brand identity within your business space.

Company logos are not just a space filler for your walls, as they show visitors a level of smart sophistication and high standing respectability. Companies with no interior branding can appear more amateurish, as it shows less thought has gone into their interior signage design scheme. It is imperative to make a positive first impression; it’s not enough to invest in just outdoor signage if the inside of your building leaves a lot to be desired!

You can use internal signage to show visitors the other projects that you have completed for other customers. This can be done with either static traditional signage highlighting your exemplary projects, or by using digital signage, such as an indoor freestanding display or a multimedia kiosk, to show a portfolio carousel of imagery and videos.

Showcasing the other completed projects in your arsenal helps to create a feeling of trust and authenticity. Use indoor signage to transform your waiting area into a showroom to maximise the interest in your business. In the same vein, we recommend you explore Alpen’s own case studies to see the types of signage we have manufactured in the past, to help you find an internal signage solution suitable for your space.

If your business is more customer facing, aesthetics are even more important. A novel way of decorating the interior of your business space is to use internal signage for any brand messaging or core values of the company. Many restaurants and beauty salons use individual lettering within their space to literally spell out any brand messaging they want their customers to remember and associate with the business.

Additionally, you can use customised display graphics as additional decoration. Think of how cocktail bars or nightclubs often use neon lettering. Whilst this may be seen as unnecessarily frivolous, in the age of social media, creating a buzz and an attention-grabbing conversation piece with internal signage or digital signage displays for your business can help to drive in more customers to your space.

Away from internal signage designed to elevate your brand identity, it is incredibly important to plan out way-finding, to help visitors and customers navigate your space. Acrylic signage is often used to clearly display different departments. You will find this kind of internal signage prevalent in airports, train stations and hospitals.

Some wayfinding health and safety internal signage is even required by law, such as fire exit signs to direct people to emergency exits, or signage diverting passers-by from dangerous construction sites. For this kind of signage, it is important to plan out clear exit routes, and that the signage itself will not be visually impeded, making sure it can be seen by anyone who enters the building.

In conclusion, with an abundance of signage options available from Alpen, you will be able to find something appropriate for your business space. By considering your desired reach and proposed audience, and by speaking to one of our expert team, you can create something that will elevate your location. A well designed company logo can draw attention to your business, making it more memorable, whereas both internal and wayfinding signage can help your company feel more customer focused and inclusive. For more information about how signage can improve your space, explore more of our case studies, portfolio, and blog posts.