Different Types Of Signage For Your Business

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Looking for a new sign? Here’s a summary of the different types of signage available to your business…

Are you planning on starting a new business venture or looking to elevate your already owned business? If the answer is yes, and you have the budget – there are a few different types of traditional signage and digital signage solutions that you should consider.

We have put together a comprehensive guide explaining the different types of signs that are available below and how to apply them.

Types Of Freestanding Signs

A freestanding sign is essentially a signage type that is supported permanently by ground poles or a solid base. These are some of the most popular types of signs for businesses, usually used at the front of their premises to advertise where the business is to passing traffic.

types of signage

Monolith Signs & Totem Signs

Totem signs or monolith signs are also a popular style for small or large businesses alike, however, this style is usually used on an industrial estate or business park outlining the shops available or used as a way-finder for a particular business. They tend to be used as a great way of turning a passer-by into a customer, showcasing the relevant information about the business in a bite-size format.

types of signs

Swing Signs

Swing signs are a great way of outdoor advertising your business, they either have a custom printed graphic panel or a poster holder. The panels are held to the frame by small hinges allowing the sign to swing in the wind, this makes the sign perfect for windy conditions. There are different styles of swing signs, some come on hard bases with a frame, others can be applied to a bracket and attached to the side of your building, ultimately – advertising your brand at a higher level than the ground.

signage types

A-Board & A-Frame Signs

This style of sign is effectively a sandwich board sign, situated outside businesses at ground level, outdoors and designed to promote to anyone passing by. These styles of signs tend to promote any offers, brands or products that the business wants to advertise. A-board signs fold out from the top with hinges and have four legs to allow the sign to sit level to the ground.

sign types

Sign Letters

Essentially sign letters are individual letters that come in a selection of different styles, colours and fonts. Sign letters are effectively a custom-made sign technique. This style can be used in any application however it is a popular format for the exterior walls of pubs, clubs, and restaurants.

types of signage

The colour, material, and size are completely up to you and bespoke to your specific business. Alpen Signs have the capacity to create hand-crafted, beautiful 3D letters through to flat cut letters which are precision cut. Our signage solutions for individual letters come in a huge range of materials and finishes including aluminium, bronze, acrylic, perspex, stainless steel to name some. Fancy some light-up letters? Alpen can also illuminate using energy-efficient LED’s.

Wall Signs

This style of sign is generally parallel with or fixed to an exterior wall of a building, typically called a fascia sign and commonly found above the doors of a business. This type of sign application is found most in retail parks, shop fronts, and other large customer-facing buildings but can be found at the front of head office buildings as well. Alpen can create personalised wall signs which are bespoke to your business, using your logo, colours, and font to ensure they are on-brand.

types of signs

Other Types Of Wall Signs

There are other forms of wall signs which can be applied to your business to help aid brand awareness and advertising to convert sales and assist with wayfinding. We have outlined these below for you, to help you understand the differences between the styles:

signage types

What Is A Projecting Sign?

Projecting signs are like swing signs that are mounted to the exterior wall of a building with sign wall mounts. They can be made from many different materials such as wood, metal and acrylic.

sign types

Neon Wall Signs & LED Wall Signs

A trendy style originating from Paris is neon lighting unveiled at the ‘Paris Motor Show’ in 1910. Since then – they have come on leaps and bounds and are now used as a sign application for contemporary businesses. Neon lighting is different to LED lighting as it has a more aesthetically pleasing light, a lot warmer than LED lighting. LED signs are a brighter light and can be seen from a greater distance.

types of signage

Wall Light Signs

These typically are smaller styles of signs however can be enlarged if required. Used a lot behind reception desks within buildings, exteriors of buildings with the building name or number laser cut into the material or quite often used for emergency exit and health and safety signs. Typically, these are backlit to make the text really stand out.

types of signs

Metal Wall Signs

Alpen provide wall signs in a variety of different metals which are more hard-wearing for exterior use, easy to clean and contemporary looking.

signage types

Window Graphics

Window graphics, stickers and decals are a signage technique used for advertising products that are directly attached to a window. They are usually made from a type of film that adheres to glass, which doesn’t damage the surface, allowing you to change them with new offers or product launches. They are available in different styles and sizes and at Alpen, completely customisable.

sign types

Shop window decals or car window decals are typically the most common place you would see this style of signage, but because Alpen produces custom window decals – this style can be applied to any business application.

Digital Signage

Alpen Signs also have the ability to produce digital signage which provides businesses with an interactive signage display to promote their products and services, display important information to their clients, entertain and enhance their business as well as wayfinding within the building.

types of digital signage

Unlike traditional signage our digital screens can be altered or updated at the click of a button with the help of a central system that enables you to remotely update the content across a network of screens, it is a truly effective method of engaging with your audience.

Because all Alpen’s products are completely bespoke, there isn’t necessarily a set price. At the point of sale, we will provide you with a price package tailored to your order and features requested.

Traditional Signage

Digital Signage

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Need Further Support or Advice?

If you’ve still got questions that have not been answered here, or you would like additional advice, support or assistance then please give one of our friendly signage experts a call and we’ll be happy to help.

Just give us a call on 0116 263 0550.