How To Choose Your Business Signs

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Deliberating on what kind of business signs will embody your brand identity can be an incredibly daunting decision. Factors like what material to use, budgetary restraints, using lighting and your consumer base will all impact and influence your choice. In this article, we will guide you through Alpen Signs’ process for creating custom business signs to match any location, budget, and brand identity, helping you to confidently select signage that perfectly matches your company image. Let’s take a look at some innovative business sign ideas

business signs

Our Process

Before designing bespoke business signs to match your brand aesthetic, we first conduct a short survey to better understand your needs and priorities. This survey allows us to better customise and adapt brand signs to your unique specifications. Either you come to us with your design already made, or we can help to guide you through the design process, collaborating with you to create eye-catching and effective company signboards.

We have built business sign boards to suit any size, location, or budget, helping you to get the best out of your selection. Even smaller, more cost-effective business signs can make a positive impression, as the modern design world favours a more minimalistic approach. To choose something that is right for you, we recommended both familiarising yourself with our previous projects, as well as comparing your design against what your competitors have made to see what is achievable.

Traditional Signage

There are many practical reasons to invest in business signs for your space. The most obvious example is an external shop sign which can help give your business a sense of identity and a fighting chance against your competitors. Freestanding signs are perfect for pubs, restaurants and retail outlets as a means to capitalise on the attention of passing traffic. Smaller, display graphics, A-signs and logo signs act as helpful way finders, navigating potential customers into your business space.

When choosing a traditional sign, think carefully about the size you need. Regardless of whether you are a high-street or a warehouse, your signage needs to be big enough to be easily readable, ensuring your brand messaging reaches its target audience. Factors like colour also cannot be ignored; certain colours are hard to read when paired together, for example, red text against a blue background. Think about how your brand colours correspond with one another before finalising your design. Material is another core consideration, and acrylic business signs are always a popular option.

Digital Signage

Using both traditional and digital signage has advantages, depending on the desired signage function. For example, traditional signage is still best used for shop front business signs. However, digital signage may be more appropriate for window displays, as they allow you to rapidly swap out content to match new promotions or product lines.

Digital signage also allows you to save space if the size of your location is more limited. If you are displaying a new product at a conference, pitch, or expo, using digital business signs may be a more cost-effective method for showcasing your catalogue. Technology has also advanced somewhat in recent years, and now digital outdoor business signs and outside business signs are available.

Traditional Signage

Digital Signage

Our Process

Contact Us

Need Further Support or Advice?

If you’ve still got questions that have not been answered here, or you would like additional advice, support or assistance then please give one of our friendly signage experts a call and we’ll be happy to help.

Just give us a call on 0116 263 0550.