The Alpen Signs Guide To Digital Signage

As well as our traditional signs, here at Alpen, we have also expanded into the world of digital signage, creating a sleek, modern approach for your displays. All of our digital signage comes supplied with ultra-configurable hardware, a range of different sizes for the screens, and full high-definition panels. In this article, we will explore Alpen’s full range of digital signage, and how each product can be utilised for your project, whatever your business sector, to help you determine which of our screens is right for you. Let’s take a look…

Outdoor posters operate much in the same way as an indoor poster, but with a hard-wearing shell protecting the screen of your digital signage display from the elements. These kinds of posters are best used for any displays that are going to spend most of their lifespan outside, such as on the side of a building. You only need to look at the rotating displays at Leicester Square to see the effectiveness an outdoor poster display can have on your brand awareness.

Alpen’s outdoor posters can help you achieve this kind of brand recognition, but for a smaller scale, and for a smaller budget. Beyond the commercial sector, an outdoor screen can still be an extremely helpful commodity for any company needing to display content outside, such as a music venue or a pub. For example, think of a pub smoking area playing the football, before a sudden downpour; you would want your screen to be able to work as normal, even as the patrons shelter away from the rain. These outdoor poster displays ensure your displays will still operate, no matter the weather.

A freestanding display is a way for your digital signage to meet your audience where they stand, creating an engaging, attention-grabbing display. These indoor freestanding posters are styled to look like a slimline modern tablet, and are fantastic for internal promotions, especially if your business is short on space for displays for your product.

If your business is more B2B focused than customer facing, an indoor freestanding poster is a great method of attracting attention at exhibitions or in your company showrooms. With an indoor freestanding poster, you can create a rotating carousel of all your product imagery, for any prospective client to peruse through at their own leisure.

Again, an outdoor freestanding display is much the same as it’s indoor alternative, but with a robust, weatherproof casing protecting your digital sign. They are best used in areas with heavy footfall, such as a busy city centre, or an outdoor courtyard for an exhibition space, going to where your potential customers are, rather than have them come to you. These screens are easy to read, even under the glare of intense sunlight.

Outside of the world of commercial marketing, like indoor posters, our outdoor freestanding posters can also be used effectively for wayfinding purposes. For example, many modern hospitals and universities will use freestanding posters to direct visitors to the relevant wards or departments, especially if the complex is made up of several different buildings, easing foot traffic and unnecessary congestion.

Multimedia kiosks encourage interactivity, with touch screen interfaces creating an accessible and informative platform for the content you wish to display on your digital signage screen. Need a more detailed understanding of your customer’s needs? A touchscreen multimedia kiosk can help with market research, by collecting relevant information and data from your potential consumers with questionnaires.

Elsewhere, you will have seen indoor multimedia kiosks used in retail spaces and in the hospitality sector, such as ordering screens from a fast-food restaurant, or an automated check in service in a hotel. Using a kiosk can help you to cut down queues, and create a more personalised user experience, in tune with your customer’s individual preferences and ways of shopping.