VisitEngland Case Study
A red rose has been the symbol of all things English since Tudor times. It has become a well-known symbol of quality accommodation for the tourism industry in England. For over twenty years Alpen Signs have been delivering VisitEngland signs to hotels, bed and breakfasts, restaurants and hostelries nationwide.
The red Tudor Rose is intrinsic to our English heritage, even being incorporated into the name of Henry VIIIโs fated flagship, the Mary Rose. It is fitting, therefore that it should be the symbol for VisitEngland, a non-departmental public body funded by the Department for Digital, Culture, Media & Sport.
VisitEngland is responsible for promoting the country as a world-class visitor destination, helping to expand the economy with 24,000 participating businesses under its banner. Having won the project contract, Alpen delivered 25,000 signs within the first two years of the project. Since then that number has further risen to over 32,000.
Steve Coates, Sales Manager at Alpen Signs had this to say:
โWe were chosen for our commitment and ability to carry out the day- to-day signage activity that is necessary for such a project, ensuring all our customersโ needs are met. We aimed to provide a first class customer service, with on-going suggestions for improvement, so whenever innovation has been required we have been able to deliver. This enables VisitEngland to focus on the strategic delivery of Englandโs quality accommodation agenda and leave the day-to-day activity to us.โ