New Look Case Study

New Look Retail Sites Across The UK
Signs Produced
Month Project Timescale
Custom Signage

With the pick of top-performing suppliers global value fashion retailer New Look opted for the service excellence that comes from working with Alpen.

Since opening its first store in Taunton, Somerset, back in 1969, New Look has grown into a leading brand, with 576 UK stores, more than 800 stores worldwide and an online store serving over 120 countries.

Unfailing commitment to delivering high quality products at unbeatable value for money has placed Alpen among five major signage providers bidding for each individual New Look project in the store’s recent rebranding. According to New Look, stores fitted in the new concept format show an average improvement in gross profit of 7% compared to unconverted stores*.

Alpen Sales Manager Steve Coates explained:

“We became involved with the second half of New Look’s rebranding programme and have supplied nearly 70 stores this year, that is around 25% of the projects so far. We are delighted to have been involved in their continued growth and success.”

* New Look website press release June 2014