New Look Case Study

Since opening its first store in Taunton, Somerset, back in 1969, New Look has grown into a leading brand. Boasting 576 UK stores, over 800 stores globally and an online reaching over 120 countries, New Look has thrived since its’ humble beginnings.

Alpen were among five major signage providers bidding for each individual New Look project in the store’s recent rebranding. Our tender succeeded because we demonstrated unfailing commitment to delivering high quality products at unbeatable value. According to New Look, stores fitted in the new concept format show an average improvement in gross profit of 7% compared to unconverted stores*.

Alpen Sales Manager Steve Coates explained:

“We became involved with the second half of New Look’s rebranding programme and have supplied nearly 70 stores this year, that is around 25% of the projects so far. We are delighted to have been involved in their continued growth and success.”

^{* New Look website press release June 2014}