In late September Alpen Signs were selected by the newly formed My Local Convenience Group for the re-branding of the recently acquired 140 Morrisons M Local Convenience stores.
The nature of the acquisition required a quick turnaround and the first part of the process required surveys of all the stores which were completed in 7 days. At that point the store requirements were evaluated and the specifics of all the stores were discussed and agreed.
There then followed a two stage process:
- To debrand and re-sign all the existing Morrisons logos to each of the stores in a 48 hour period. This involved extensive planning, manufacture of equipment and mobilisation of fitting teams to deliver this first stage within the required time frame.
- To complete all internal signage and additional signage to the external scheme. This was completed in a 2½ week time frame by the teams of dedicated installers.
The whole programme involved the manufacture and installation of fascia trays, icons, projecting signs, window vinyl’s and various internal graphics. In total – it required the manufacture and installation of around 6000 components.
Steve Coates, Sales Manager at Alpen Signs said:
“This high profile project really galvanised the company with every member of staff pulling together to achieve a successful implementation within a very short lead time. One of the keys to this was working closely with Raj Krishan from MLCG who we were able to form a very good relationship with and this helped the communication process during this project”
Raj Krishan, Format & Development Director at MLCG Ltd said:
“We were impressed with the quality of work that was delivered to the standard we expected, given the fact that we had a very quick turnaround. The team demonstrated an innovative approach to the task and we were blown away by their proactive attitude”