In 2019 Alpen Signs were selected by the newly-formed My Local Convenience Group to re-brand their recent acquisition, 140 Morrisons M Local convenience stores.
The nature of the acquisition required a quick turnaround. The first stage required surveys of all of the stores, these were completed in seven days. The store requirements were then evaluated and the specifics of all of the stores discussed and agreed.
There then followed a two stage process:
- To debrand and re-sign all the existing Morrisons logos to each of the stores in a 48-hour period. This involved extensive planning, manufacture of equipment and mobilisation of fitting teams to deliver this first stage within the required timeframe.
- To complete all internal signage and additional signage to the external scheme. This was completed within a three week timeframe by the teams of dedicated installers.
The whole programme involved the manufacture and installation of around 6000 components. These included fascia trays, icons, projecting signs, window vinyl and various internal graphics.
Steve Coates, Sales Manager at Alpen Signs said:
“This high profile project really galvanised the company with every member of staff pulling together to achieve a successful implementation within a very short lead time. One of the keys to this was working closely with Raj Krishan from MLCG who we were able to form a very good relationship with and this helped the communication process during this project”
Raj Krishan, Format & Development Director at MLCG Ltd said:
“We were impressed with the quality of work that was delivered to the standard we expected, given the fact that we had a very quick turnaround. The team demonstrated an innovative approach to the task and we were blown away by their proactive attitude”